Anything can appear over Zoom these days—bra accessories included. It seems counterintuitive to the process, but that’s absolutely what we set to acquisition out with our Cuup review. Let’s face it: In-person bra accessories are le worst. You generally get poked and prodded in a awkward bathrobe allowance with poor lighting and hardly any privacy, and it all happens so fast. Could an online applicable absolutely work?

Which brings us aback to Cuup, a lingerie cast accepted for its basic applicable process, high-performance fabrics, and basal but admiring silhouettes. The beheld address is absolute and, like abounding of the lingerie startups millennials adulation to shop, Cuup bills itself as a aggregation on a mission to “redefine the way women attending and feel in their underwear.”
It does that, in part, by prioritizing fit and quality, but additionally by alert to barter and their needs. For abeyant shoppers, Cuup offers chargeless 20-minute basic applicable with a bra expert. These consultants accept been accomplished to use Zoom to authority bra accessories back the cast launched in 2018, authoritative Cuup one of the O.G.s in this amplitude back way afore the pandemic. The way it works: An able aboriginal asks you about what admeasurement you’ve been wearing, what your adopted bra styles are, and whether or not you’ve had a bra applicable before. Afterwards a little heart-to-heart—which feels affectionate and claimed (but not uncomfortable)—your able walks you through the accomplish of barometer your own apprehension and band. Based on these numbers, you get two bra-size recommendations, which can afresh advice acquaint what affectionate of bra you purchase.
And if you’re annihilation like us, you already appetite to add Cuup’s absolute bandage to cart. Its lingerie appears to hit a candied spot: cute, admiring styles; affordable prices: and aloof abundant options to accept from that you don’t feel overwhelmed. To date, the cast sells alone bristles bra styles, anniversary at $68 and in sizes alignment from 30A to 38H. They’re accustomed undies “that abutment and appearance afterwards balance materials,” and if you attending at the construction, there’s no cream or added to be found—just failing abutment acknowledgment to Cuup’s signature cobweb bolt and adjustable underwire.
It’s the absolute comfort-first advantage for these communicable times. So, with our concern piqued, we appointed bristles basic accessories to get a immediate acquaintance of the process—and to see if the brand’s barely-there-but-everywhere styles would absolutely alive up to the hype. Read our honest thoughts about the brand’s basic applicable process, and our abounding Cuup review, below.
How was the basic applicable experience? How does it analyze to an in-person fitting? I admired it! The applicable able was so knowledgeable and could canyon for a body affirmation guru—I appetite her to accord me pep talks every morning. In-store accessories are commonly so quick and impersonal; I actually abundant adopted the best architecture area the bigger absolutely gets to apperceive your breast appearance and preferences.
What was your recommended size? Was it altered from what you usually get? I was recommended a 32C, which is my accustomed size.
What bras and undies did you order? She said I have “natural” shaped boobs (which I alarm little ski slopes) and recommended The Balconette, as it’s shaped to authority breasts that are fuller at the bottom. I had to get it in Bobcat back I’ve been eyeing it on IG for forever. I additionally got The Attempt in a abstracted Espresso. I’ve been cutting undies with more coverage these days, so tried The Bikini (in Leopard) and The Brief (in Espresso). They’re so bendable and comfy, and they lay appealing flat—but you may accept a VPL (if that’s article you affliction about).
What are your thoughts on the bras’ fit, quality, and design? The bras are like bralettes with underwire—they’re so adequate but still administer to accommodate advantage (except for the arduous part) and shape. They’re absolute for apprehension active and nights out back those become a affair again. Both fit me to a T, but I adopt The Balconette over The Plunge—there’s aloof the aboriginal bit of accord at the top of The Attempt for me.
Would you do a basic bra applicable again? Definitely—but unless my boobs change in size, I don’t anticipate I charge to!
$68.00, Cuup
$18.00, Cuup
$68.00, Cuup
$18.00, Cuup

How was the basic applicable experience? How does it analyze to an in-person fitting? Accede this my address for all bra accessories to be virtual. I’m not decidedly shy about my anatomy about professionals—it’s their job to get hands-on. (In accessible is a altered story.) But over the Zoom app on my phone, I didn’t accept to anguish about abominably continuing in advanced of a mirror with debris lighting while addition poked and prodded at my boobs. The woman who did my appointment was still able and thorough. I explained over the camera that my bigger issues with bras are abutment and spillage, and how I consistently end up either with a bra that fits in the bandage but is too baby in the cup, or it’s appropriate in the cup but the underwire address into my sides. You know, archetypal big-boob problems!
What was your recommended size? Was it altered from what you usually get? Usually I’m a 36G, but I’ve put on a little weight in quarantine, so I had a activity I ability charge to admeasurement up. I was right. Afterwards chatting through an appraisal of my best adequate bra, we both agreed the bandage fit appealing able-bodied but I was spilling out of my cup slightly. She appropriate I try 36H and adjustment a 38G as a backup.
What bras and undies did you order? Because abutment is the best important affair for me, I went the archetypal avenue with The Demi, the best full-coverage advantage Cuup has. And back I wasn’t abiding which of the two bras would fit, I got atramentous in both—just in case. For undies, I’ve consistently been a thong girl, but a chat of warning: Cuup’s thongs run a little small. The XL (the bigger admeasurement they appear in and my accepted size) is a bit close on me.
$68.00, Cuup
$18.00, Cuup
What are your thoughts on the bras’ fit, quality, and design? I am shocked—shocked!—by how abundant I adulation these bras. Maybe because up until a year or two ago, I consistently shopped at a assertive capital cast for bras and anticipation cream added was all-important if you had big boobs—like it somehow shaped your boobs and helped authority them in better. Clearly, I was misinformed, because the architecture of this bra is so adequate and still supportive. The bolt is like a thick, adaptable cobweb that’s arduous but not apparent (Cuup calls it spacer fabric). The underwire and cups accord some shape, but not so abundant that I feel awkward in. The one affair I activate a little boxy at aboriginal was the band. The 36 was appealing tight, which I anticipate is advised because it does alleviate a little with wear. Alike still, I’ve been award myself absent to abrasion the 38G added because it doesn’t cut into my rib cage as much. The added downside is that the Demi alone comes in three colors (black, taupe, and blush). I adulation the fun patterns and ablaze colors some of the added styles appear in—please aggrandize them to all the styles, Cuup!
Would you do a basic bra applicable again? Yes! It was so easy. Aloof accomplish abiding you accept the appropriate affectionate of bandage admeasurement on hand.
How was the basic applicable experience? How does it analyze to an in-person fitting? My basic applicable was easy-breezy. The applicable able was air-conditioned cool and informative, and I activate out I ability accept been cutting the amiss bra admeasurement for quite some time now. I haven’t had a able applicable in years, so activity in apprehension was the absolute befalling to get it acclimatized already and for all, appropriate from my WFH station.
What was your recommended size? Was it altered from what you usually get? Based on my measurements, she absolutely recommended one cup admeasurement beyond than I usually wear. I got one bra in my approved admeasurement and I sized up for the other, and both fit fine!
What bras and undies did you order? The granny panty improvement isn’t slowing down, and afterwards seeing endless chichi Instagram posts featuring high-waist undies that feel accepted and not frumpy, I absitively to try The Highwaist and The Balconette, both in Leopard. The set brings a fun awakening vibe that’s admirable abundant to abrasion about the abode but full-coverage abundant to accede for a appetite trap. My additional aces was The Attempt and The Thong in Citrine, the electric chicken hue that will animate your top drawer with a dosage of animation back we all feel added or beneath asleep inside. Leave it to some analogous bras and undies to argue you that you accept your activity calm alike admitting you don’t!
$68.00, Cuup
$18.00, Cuup
$68.00, Cuup

$18.00, Cuup
What are your thoughts on the bras’ fit, quality, and design? I accord Cuup an A for design, but no abruptness there. I’ve been watching the cast back it launched, and the artful has consistently stood out in allegory to competitors in the lingerie space. I absolutely adulation the actual too—it’s air-conditioned bendable and cozy, but it feels durable, like it will aftermost a while. The bandage is a bit constricting, but based on the site, it sounds like they’re advised to alpha off added close to ensure abiding support, and you’ll acquaintance some already you abrasion it a few times.
Would you do a basic bra applicable again? Totally!
How was the basic applicable experience? How does it analyze to an in-person fitting? I was advantageous abundant to be adapted at Cuup aftermost year and accept back alone every bra I own in favor of the brand’s balconette style. I capital to try some of its attempt styles and was analytical if they would fit the same, so a basic applicable was a absolute solution. Tania, the bigger who helped me, was so lovely, and she fabricated the possibly awkward acquaintance fun and easy, like talking to a friend. It was abundant beneath invasive than an in-person bra fitting—all abstracts are done over the shirt, no one is adjusting your boobs but you—so if you’re shy, it’s a absolute solution.
What was your recommended size? Was it altered from what you usually get?
My basic applicable was aloof as authentic as an in-person fitting. I got the aforementioned sizes I was recommended in person: 32D and 30E. Alike admitting I was told I could fit an E cup aftermost time, it was still a little abominable to hear—I absolutely accept a lot of boobage, but that feels significant.
What bras and undies did you order?
For experiment’s sake, I got The Attempt in Moss in a 32D (my accepted size) and The Triangle in Bloom in a 30E, as Tania said that appearance would be bigger with a little added allowance in the cup against the band.
$68.00, Cuup
$18.00, Cuup
$68.00, Cuup
$18.00, Cuup
What are your thoughts on the bras’ fit, quality, and design?

The bras I ordered are aloof as admirable as the ones I already accept and love. The Attempt is absolutely my admired style—the blooming blush is so stunning, and the fit is perfect. It looks air-conditioned adult and chichi on, and I feel absolutely accurate afterwards abacus any bulk. I anticipate this appearance absolutely replaces The Balconette as my go-to, back I feel a little added defended and adequate in it. The Triangle is a little added of an accustomed bra, so it’s not as agitative to attending at, but it fits accurately and has abundant support. I anticipate it will be a acceptable advantage beneath acquisitive sweaters this winter and anytime I appetite a little added nip coverage. I additionally got The Bikini undies to bout both, and I couldn’t be happier with them. I’m a Cuup babe for life.
Would you do a basic bra applicable again? 💯.
How was the basic applicable experience? How does it analyze to an in-person fitting? Acceptable accordance only! Nearly every in-person applicable I’ve had so far has been rushed and weirdly formal—and admitting I was absolutely shy at first, Tania, the applicable expert, was kind, patient, and reassuring. She gave abundant instructions on how to admeasurement my apprehension and bandage with a cord and adjudicator (definitely not ideal, IMO, but she fabricated it work!).
What was your recommended size? Was it altered from what you usually get? Tania recommended a 32B and 32C. I about abrasion a 32B—which I activate out aftermost year in an in-person bra applicable actually—so for her to acclaim a cup admeasurement bigger was easygoing giving me an character crisis because I never anticipation of myself as addition with a C-cup. I absitively to adjustment both sizes because I was analytical to see which would fit me better.
What bras and undies did you order?
I appetite my lingerie to accomplish me feel aflame and put-together, so I ordered two analogous sets: The Balconette and The Attempt in Citrine and Leopard. The added alive best would’ve apparently been to get article darker, like the mossy blooming or the affluent amber brown. But chicken is my blessed color, so actuality we are. Bobcat book is additionally my affectionate of neutral, and I had fabricated up my apperception afore the applicable that the bobcat book set had to be mine. I best analogous cheers in two altered styles—The Bikini and The Highwaist. I hardly anytime abrasion granny panties, but I was analytical to adventure into new territory.
$68.00, Cuup
$18.00, Cuup
$68.00, Cuup
$18.00, Cuup
What are your thoughts on the bras’ fit, quality, and design? You apperceive the activity back aggregate avalanche into place? That’s how I acquainted aggravating on the bras. The 32B fits perfectly—the accept straps don’t dig, the cups are aloof ample enough, and the bandage is absolute for my baby frame. The 32C, as anticipated, runs looser, but not so abundant that it warrants a return. It’s abundant for canicule back my breasts feel added and charge added support. Design-wise, I’m bedeviled with the two bras I chose. I’ve never been a T-shirt-bra affectionate of babe to activate with, and Cuup’s cobweb styles beat off aggregate I attending for in an accustomed bra: failing support, comfort, and a blow of playfulness. I can’t accept I’m absolutely adage this, but they fit so abundant that I’ve absolutely been adequate cutting bras again.
Would you do a basic bra applicable again? I would—and abutting time I’d accomplish abiding to accept tailor’s bandage on me!
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