ROSA WOODS/STUFF
University of Otago Professor of Public Health Michael Baker was allotment of the accumulation that brash the Government on coronavirus. Published June 16.
OPINION: They did a blood-soaked acceptable band in announcement in World War II, the Brits.
Keep Calm and Carry On – while never absolutely authoritative it off the columnist press during the battle – has fuelled a actor memes seven decades later. Loose lips, we all know, bore ships. And who hasn’t had “Dig for Victory” in the aback of their apperception as they aberrate the garden centre attractive for a brace of pots of strawberries and a swan plant?
The one I accumulate advancing aback to, though, and the one that ability be a acceptable starting point for businesses attractive for a way to do able-bodied through Covid-19 is a little less-known.
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It appearance on a affiche of a conscientious ragdoll accomplishing some sewing. (Her name, proving that there has never been a war too austere to accumulate copywriters abroad from their puns, is “Mrs Sew and Sew.”) Her bulletin for affectionate Britons: Make Do and Mend.
I was cerebration of Mrs Sew and Sew the added day aback my breakfast eggs clung to my frypan in a adhesive mess, and aback I approved to spatula them out aloof agitated yolk everywhere, consistent in an alike added adhesive mess.
On afterpiece inspection, my frypan’s already non-stick apparent was munted.
I apperceive now what causes that (read on to acquisition out how I learned!). Using metal accoutrement is aloof the alpha of it. Cooking at too aerial a temperature and heating the pan with no oil or aliment in it are audible no-nos. Dousing your hot pan with algid baptize (who doesn’t adulation that august bleared sizzle?) is addition cinch way to booty the non out of non-stick.
My aboriginal instinct, as an agog client and replacer of every array of domiciliary thing, was to bin the manky pan and arch out for a replacement.
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Mrs Sew and Sew encouraged Britons not to buy new aback they could reuse.
But something, possibly article lockdown-related, fabricated me stop. The pan, aback I looked carefully at it, wasn’t a bargain one. My corruption (and, to be fair, that of my teenaged sons) had munted a appealing big-ticket allotment of cookware.
I wondered if it could be fixed?
It turns out that it could. A bit of Googling and a buzz alarm and I was continuing in the bashful accession of a cookware resurfacing abode on the North Shore. Absolutely!, they said. They’d resurface my pan for $35 and acknowledgment it to me bigger than new.
Now $35 is about what you’d pay for an absolutely new pan at Briscoes or The Warehouse, and it’s arguable that a allotment of that would go to befitting some kid in a checkout job while my old pan languished in a landfill.
But this pan amount abutting to $200 new. It was heavy, had a nice appearance and adapted a additional chance. So I handed it over, larboard my name on a little allotment of cardboard and headed home.
A anniversary later, my pan was ready. The woman at the resurfacing abode proudly handed it over as her granddaughter played beneath the board and her bedmate ate cafeteria in one of the accession chairs. She additionally took the time to advise me how not to ruin the new non-stick apparent (scroll aback up for her pointers if you absent them).
The resurfacing amount about the aforementioned as a new, low affection pan. But every dollar went to a bounded business. I acquainted acceptable about it aback I calm my pan, and alike bigger about it aback I adapted my eggs the abutting morning. Briscoes alike got a allotment of the activity too, aback I invested $3 in a artificial spatula.
If Covid-19 is this generation’s World War II, again Make Do and Mend is a byword that’s appropriate for these times.
Businesses that can advice bodies refurbish, renew, adjustment and extend the lives of appliances, utensils, furniture, clothes, bikes and whatever abroad bodies accept lying about are in a abundant position to succeed.
It saves money for the consumer, it keeps clutter from landfills, it reduces imports and provides assignment for bounded businesses. Make Do and Mend didn’t advice Britain win World War II on its own, but it could be a abundant way for New Zealand businesses to win barter in and afterwards Covid-19.
Vaughn Davis is an Auckland announcement bureau buyer and columnist of Covid Schmovid – 19 Ways to Make Your Small Business Boom.
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